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Water does not prevent dehydration ??

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SteveIconWater does not prevent dehydration ??19-11-2011 @ 22:13 
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Post Edited: 20.11.2011 @ 07:17 AM by Steve
Has the EU gone mad?

http://www.telegraph.co.uk/news/worldnews/europe/eu/8897662/EU...
BoarIcon...19-11-2011 @ 22:14 
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i dont think it does a bad job though ....

what does prevent deyhydration ?
WiegieboardIcon...20-11-2011 @ 03:05 
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Boar said:i dont think it does a bad job though ....

what does prevent deyhydration ?


Paying more taxes I assume.
BigSamIcon...20-11-2011 @ 08:11 
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I heard about this few days ago...

Water can no longer say 'rehydrating' because apparently there is NO scientific proof?? :/
Little_MikeIcon...20-11-2011 @ 10:19 
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i would love to know how much money is spent on s**t like this.

they did a study on how to make the best cup of tea took 18 months what a total waste of muck needed money

c**tsGrin
CuddlesIcon...20-11-2011 @ 10:28 
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Amazing.
martinbIcon...20-11-2011 @ 10:36 
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No need for it, but if you reed the end of the article you can sort of see what they mean
CuddlesIcon...20-11-2011 @ 10:46 
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martinb said:No need for it, but if you reed the end of the article you can sort of see what they mean


Actually, for a split second, I agreed with you. BUT, claiming water can help prevent dehydration is not the same as saying that other things dont which the quote at the end of the article is implying.
martinbIcon...20-11-2011 @ 10:47 
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Cuddles said:
Actually, for a split second, I agreed with you. BUT, claiming water can help prevent dehydration is not the same as saying that other things dont which the quote at the end of the article is implying.


no, you're right
MattD90Icon...20-11-2011 @ 12:43 
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It is a fine line, and all down to the way the words are used really.

Also in some situations, for instance severe diarrhoea and other pathologies, water alone will do nothing to prevent the inevitable dehydration.. that's why oral rehydration therapy was invented (Dioralyte).
JoniIcon...21-11-2011 @ 11:50 
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MattD90 said:It is a fine line, and all down to the way the words are used really.

Also in some situations, for instance severe diarrhoea and other pathologies, water alone will do nothing to prevent the inevitable dehydration.. that's why oral rehydration therapy was invented (Dioralyte).


yep.

but lets not these kinds of things get in the way of a good rant Grin
nitsua19Icon...26-11-2011 @ 16:04 
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ridiculous, who in their right mind would spend 3 years studying whether water hydrates??

also lucozades advertising campaign is f**ked 'more hydrating than water' not anymore...
TannhauserIcon...26-11-2011 @ 20:33 
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Well, no surprise that it's The Telegraph, whose raison d'etre is to find any and all examples of 'EU madness'.

That aside, I think this has to be seen in context of a crackdown on false advertising. For years, consumers have been bombarded with spurious health claims about foods. Health claims have been the marketer's weapon of choice. Consumers have been missold everything from yoghurt to cornflakes - lies, lies and more lies, not backed up by a shred of scientific evidence.

The bottled water industry were amongst the biggest culprits of the lot in these scams. For years, they implied or outright stated that bottled water is, from a health point of view, superior to tap water. Which it isn't.

As to the disallowance of the claim. I'll admit that it seems a draconian ban, but I think there are two factors to consider:

1. The claim could be seen as promoting the idea that bottled water - specifically bottled - is more useful at preventing dehydration than anything else. In the same way, I'm not sure it would be right to promote tea as 'the anti-dehydration drink' or to market potatoes as being 'ideal for preventing low blood sugar.'

2. I think putting the dehydration claim on the side of the bottle plays into this fear that we're all in danger of dehydration, unless we keep topping up with water. And guess which industry promoted that idea? I'm not saying dehydration isn't a real danger under certain circumstances - if you work on a construction site in Texas, for example, or go mountain-biking in Moab. But it's just not true that the average sedentary person needs to drink when they're not thirsty, in case they dehydrate.

Maybe the EU have been really heavy-handed here, but it's a strike back against the hucksters and snake-oil merchants that have had their grimy hands in our pockets for too long.
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